The other day, we wrote about the trend for luxury watchmakers to make their brand ambassadors more hands-on, and not just pose for photos wearing their replica watches. The Planet Omega exhibition is currently installed at Shanghai’s Power Station of Art, and showcases both vintage and modern timepieces, alongside displays that demonstrate the “diverse histories, passions, and business relationships that set Omega apart.”
“I have always pictured the fake Omega as a real aspirational brand,” Aeschliman said at the beginning. “This exhibition shows you exactly why. It covers all of the varied areas that Omega replica has affected, from space exploration to the Olympic Games, and I suppose everyone will see the special impact our watches have had.”
Redmayne said that “in just four years with Omega, I’ve been so impressed by the diversity of the brand. Their qualities of style, reliability, and precision have had such a wide-ranging importance all over the world. It’s amazing to see all come together in one exhibition. As an actor, I love stories and Omega surely has many extraordinary stories to tell.”
Visitors to the exhibition will be able to explore seven distinct facets of Omega’s universe, including Olympic Games & Sports, Space, Glamour, Precision, Ocean, James Bond and Heritage. The exhibition will be open in Shanghai through May 12, before it continues on with a tour of China in 2019, and then commencing a world tour over the next several years.
The Planet Omega exhibition is in-line with the growing trend for luxury replica watches manufacturers to make greater efforts to promote their brand, heritage, and values, rather than just the products that they offer. Many of these watch brands have been around for more than a century, and their heritage and contribution to the larger watchmaking industry are as much a reason to own their own products as the physical ones they produce.
To engage directly with customers and potential customers, luxury watchmakers have tried a number of efforts to promote their heritage. Other high-profile examples include rolex’s new rolex website, which is strictly dedicated to promoting their brand’s history and values; and IWC’s new ‘Manufakturzentrum’, the design of the new factory emphasizes a high quality visiting experience and aims to provide a new way for customers to appreciate their replica rolex watches.