In the minds of many fans and collectors, Rolex and James Bond are intimately “bonded” together the two actually had a sophisticated relationship. Over the years it was reported that the replica Rolex refused to ever sponsor the films or provide watches for the actors — often leaving them to be sourced by a third party, or even the crew. While the fake Rolex might have made a huge commission off of brand recognition over the years, they didn’t actually market themselves as the ‘Bond watch’ once.
It was 1995 and Pierce Brosnan was chosen to play 007 in GoldenEye. By this time, Hollywood was capitalizing on product placement and the amazing replica Omega saw their opportunity to secure their brand alongside the coveted Bond brand of sophistication.
It’s not like Omega wasn’t already seen as a great watch, they just weren’t seen as the Bond watch. Either way, the marketing strategy further cemented their brand identity and bolstered their connections to the British Royal Navy — which in real life, had partnered with the brand often.
Fast forward to 2006 and we have a new man playing Bond once again, this time, Daniel Craig. Along with the new actor came a makeover for the Bond brand — a bit edgier, but still along the lines of styled and refined. The brand reportedly decided to continue with the Omega replica partnership because while top-end, sharp and luxurious, it didn’t come with the same high-brow as Rolex and seemed to be a better fit for their new leading role.
Now, let’s take a look at the specifications. The Omega Seamaster 300m chronometer is one of the brand’s best thanks to its ties to the secret agent — but this chronometer watch bolsters a great reputation on its own owing to a handful of key features.
The Planet Ocean is smaller than what we’re used to seeing on Bond’s wrist with a smaller 42mm case. But, the look is fitting for the refined Bond going for a more understated, but still classic, look. The amazing replica watch featured in the film has specs like: a black dial, steel bracelet, Seamaster written in a stunning orange as well as a second hand with an orange tip, alongside 600 meter water resistant case, a screw-in crown, see-through case back, unidirectional rotating bezel and helium escape valve.
That movie prompted the fake Omega to launch a limited edition Skyfall Seamaster Planet Ocean 600m due to booming popularity. The watch also celebrated Omega’s seventh appearance in the Bond films. What sets it apart from the original? While we can’t guarantee you’ll be as cool Bond once you put one of these beauties on, but we can assure you’ll look just as good.